About Us

Mootooti was born out of a love for bright and colourful children's clothes. It was founded by the lovely Sarah who then handed the reigns to Ashley in September 2019. We believe in dressing kids like kids, and shopping in an ethical and sustainable way. Ashley is mum to two young boys so knows first hand the challenges parenting can bring, she just thinks finding ethical, bright and comfortable clothes shouldn't be one of them!

You'll find a range of 'scandi' clothing on our website, for children and mums too (lots of opportunities for twinning!), as well as a few carefully selected non scandi brands but that we feel offer a similar colourful and playful look.

Many of our brands are GOTS Certified Organic, meaning they are gentle on even the most sensitive of skin. Our colourful basics range is produced in a BSCI accredited factory, meaning the workers that created this clothing were paid fairly and had ethical working conditions.

All of the brands we stock are produced in an ethical way, ensuring minimal environmental impact and fair conditions for the people involved in making the clothing. We try to ensure our clothing is compatible with cloth nappies for the little ones too (we know what a nightmare it can be to squeeze some high street brands over those big cloth bums!).


Photo by Photos By Rose